The reason our newsletters are so different is that we have different goals.
Our main goal is simply to drive customers back to you/your company. Many of our readers are not using RSS (quite a few do but there is a sizable proportion of them that have never heard of it) and so our newsletter is a way of advertising your products and services effectively.
And also …
- Track who opens and who forwards your e-newsletter
- View full statistics on open rates, link clicks, who forwarded it, unsubscribes and bounces
- List previous e-newsletters on our website
- Our Newsletters are easy to download and less likely to be filtered